(start with error screen with title. go to leaky faucet (or whatever video it is when i begin to talk))(saying this to show an awareness of what i am doing-see kinross article in dot dot dot 2 to understand why) Failure is all around us. Usually, we try our hardest to avoid it. Ideally, we take alternate routes to avoid traffic, (show a traffic pileup and a car on a open road wind blowing in hair, smile on face) we don’t carry too many items to avoid dropping them, (show a person loaded down with crap and dropping it and one not loaded down) and in design, we sketch and discard those options that fail to communicate as we intend.
We have intentions and plans about the way things should go and failures simply distract from that. For example, if you only allow that an image has one form-the one you intended when you captured it (show yoda image here. would be good to have something later to show that has been made from a timeout like error happening as with the wine stain) then a timeout error while uploading a picture has no intrigue. A red wine stain is something to pour soda water on immediately to remove it. (show a general wine stain here. show wine stain broaches later from RE:FORM book in contrast.) And a moire pattern in a printed piece is something the printer better damn well deal with in pre-press or they are printing it again at their cost. (show a general moire pattern in a printed piece and contrast that to a Karel piece later that uses a moire pattern purposefully)
(The examples in this paragraph are actually anticipated)
Some degree of failure is actually expected. We have rubber stamps (show rejected stamp here) with words like “rejected” and stencil letters (need this word to distinguish from pictoral stencils) which can be configured to send any message to redefine an object’s function as different from its form. (droog design does this, but I want a primary source “not designed”) The image element in html has an alt attribute which is there in case the image does not load-and for people whose eyesight has failed them. (show img tag syntax and img tag syntax with alt highlighted and an example of it in the browser when an image does not load.)Test patterns anticipate the failure of image rendering devices. (use test patterns here since they anticipate failure occurring and show my patterns with this.)
(The examples in this paragraph are not anticipated)
However, no matter how much design, planning and anticipation of failure occurs-every need cannot be accounted for over time, and this leaves room for more failure and, thus, for more innovative ways to achieve a solution. (show image of dirt path here)Dirt paths where there are predefined walkways demonstrate the need to adapt a structure in unanticipated ways.
However, those failures are things. and although they do not work for the current situation, that does not mean they are not generative.
Failure is viewed as a dead zone within the scope of the current intent-a place you do not want to be (that previously just sort of restated what i said in the second sentence) because you have an ideal in mind and the reality does not meet that expectation.
As something to be avoided, failure is a relatively untapped resource.
I want to show some images that represent things not going according to plan. Some, we are familiar with and some are from my own work. We could call them failures or malfunctions or errors, but that implies they have no use-they are a dead end-an unwanted result. However, each of these images, to me, represents potential.
failure is untapped. (then focus on these failures as opportunities)
One way to utilize failure is through reinvention (this term involves having a base element but changing some or all things involved with that base element so that it exists in a new space.) Karel reinvented defective washers that a shopkeeper gave him as printing somethings(what would these be called?) Paul reinvented discarded mechanical parts as an ever expanding typeface. The butcher bar was a butcher first and without any alteration to the premises became a bar. And my favorite example is Prince. Yes, his career was not doing so well, but by reinventing himself as a symbol or maybe we could call it a logo-with a name that nobody could remember-he generated more buzz than his best album he ever made. (is there a piece of mine that would work here?)
Another way to utilize failure is through repurposing. Abake took a common mistake in photography and utilized it to show the differences in styles of a particular Martin Margiela collection. Tim Davies has used the flash of his camera to prposefuly obscure the subject’s faces in paintings. (this does not really utilize the blur for any purpose) Work in Progress utilized an out of focus image for a hussein chalayan campaign. (all three of these are obstructions, is there somethign different?)
(show pie in the face)Why is this funny? It relies on using an object in an unexpected way to achieve a new interpretation of that object. Tibor did this with his AIGA poster.
(talk about test patterns with my patterns rgb)
(end with failure blog b/c it generates a lot of questions whereas I have made a lot of statments)
Other potential sentences:
My favorite part of the energy usage web page is when you click on a country and the entire page goes white.